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Dark and Lovely Helps Girls

The brand is partnering with 'Black Girls Run!'

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By: Jamie Matusow

Editor-in-Chief

Dark and Lovely is partnering with “Black Girls RUN!”, as its exclusive beauty sponsor for 2014.

The mission of “Black Girls RUN!” is to become the leading resource and inspiration for generations of African-American women seeking to develop and maintain a healthy lifestyle.

The partnership includes the signature “Preserve the Sexy” tour, which successfully kicked off on Saturday, March 22 in Orlando, FL. Other events include the “Sweat with Your Sole” conference and Race Weekend. These events will reach major cities across the US.

“We are thrilled to partner with Black Girls RUN!” said Mezei Jefferson, Director of Education, SoftSheen-Carson. “Many women use their hair as an excuse for not exercising, but we believe you don’t have to sacrifice a workout to keep the style that you love. We’re excited to use this platform to educate women on caring and styling their hair – whether curly or straight – for fitness.”

Dark and Lovely will be offering product sampling and raffles at the tour stops, along with hair maintenance tips and one-on-one hair consultations by the Dark and Lovely Style Squad at select stops.

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